In any organisation, the sales department plays a major role in the success of any kind of business. The unique and important role of sales is to bridge the gap between the potential customer’s needs and the products/services that the organisation offers that can fulfil their needs. In order to be successful or have a successful organisation, the sales and marketing teams must focus their strategies and actions on the customer's’ problems and situations. This means that instead of focusing sales conversations and marketing content on product features and company glory, the focus must be on the buyers’ situation and how we can help them solve their problems or make the most of an opportunity or the situation if need be.
 
Marketing is what will drive sales if you don't have a budget for that then you are hurting your business. Marketing plays an important role in selling. It helps sales teams find and qualify leads and maintains contact with prospects throughout the sales cycle. Although sales and marketing reside in different departments in most organizations, integration between the two can help to improve overall performance in terms of revenue and profit. You cannot sell a product or services without marketing. Marketing comes first
 
The sales and marketing sector of their organisation is the one that is eternally responsible for making their products/services available in to the specific group of customers that the particular product or service is meant for. Having no accessibility of a sales and marketing resource will not bring the product or services to the customers at the required pace and will essentially give a diminishing profit margin resulting in the total collapse of the organisation.
 
Often, a sales associate is the one generally dealing with already warmed up prospects who have an existing awareness of the company through marketing and advertising efforts, and it’s the job of the sales associate to close the deal by introducing further information and helping the customer make those connections.
 
Sales and marketing within an organisation plays a key role in the building of loyalty and trust between customers and businesses. Trust and loyalty are one of the main reasons why a customer would choose to recommend a company to a friend or family member, or write a great review of the product or service online. Excellent salesmen are those that not only make the sale, but create a long-lasting impact on the customer. Long term customer relationships lead to repeat customers, referrals and increase the brand’s reputation by word of mouth. The power of sales in the continued success of an organisation is not to be underestimated. Taking advantage of the of sales can not only have an impact on the revenue but also on the brand reputation, long term customer retention and on the overall business growth
 
Sales is important because it is the bottom line. Marketing is about getting a product known. At the end of the day, it's about the business bottom lines and about getting results.  An organisation cannot expect to sell a product by just hoping that the customers would find it on their market. A wider range of applications and analysis is required in the process of marketing tro get the product to the right dynamic of customers and a market wherein the demand for the product or service will be at an inclining level.