Digital Marketing vs. Traditional Marketing

Posted On : 27 December, 2018 By : Supriya Subhash

Marketing is the process of planning and executing the conception, pricing, promotion and distribution of your ideas, goods or services to satisfy the needs of individual consumers or organizations. Every business needs to successfully market their products and services.

Marketing is everything a company does to gain customers and maintain relationships with them. Even the small tasks like writing thank-you letters, playing golf with a prospective client, returning calls promptly and meeting with a past client for coffee are marketing. The goal of marketing is to match a company's products and services to the people who need and want them to ensure profitability. Seven group provides manpower recruitment in all service sector.

The Four P's of Marketing are Product, Place, Price and Promotion

· Product refers to an item or items a business intends to sell.

· Price refers to how much the company will sell the product for.

· Place refers to distribution of the product.

· Promotion refers to the integrated marketing communications campaign. Promotional activities may include advertising, personal selling, sales promotions, public relations, direct marketing, sponsorship and guerrilla marketing. Promotions are likely to vary depending on what stage of product life cycle the product is in. Marketers must know consumers associate a product’s price and distribution with its quality, and would be prudent to take this into account when devising the overall marketing strategy.

TYPES OF MARKETING TECHNIQUES

Marketing can be broadly divided into two parts which are Traditional Marketing and Digital Marketing.

TRADITIONAL MARKETING

Traditional marketing is a rather broad category that incorporates many forms of advertising and marketing. It's the most recognizable type of marketing, encompassing the advertisements that we see and hear every day. Most traditional marketing strategies fall under one of four categories: print, broadcast, direct mail, and telephone.

Print marketing is the oldest form of traditional marketing. Loosely defined as advertising in paper form, this strategy has been in use since ancient times, when Egyptians created sales messages and wall posters on papyrus. Today, print marketing usually refers to advertising space in newspapers, magazines, newsletters, and other printed materials intended for distribution.

Broadcast marketing includes television and radio advertisements. Radio broadcasts have been around since the 1900s, and the first commercial broadcast—a radio program supported by on-air advertisements—aired on November 2, 1920. Television, the next step in entertainment technology, was quicker to adopt advertising, with less than ten years between its inception and the first television commercial in 1941.

Direct mail marketing uses printed material like postcards, brochures, letters, catalogs, and fliers sent through postal mail to attract consumers. One of the earliest and most well-known examples of direct mail is the Sears Catalog, which was first mailed to consumers in 1888.

Finally, Telephone marketing, or telemarketing, is the practice of delivering sales messages over the phone to convince consumers to buy a product or service. This form of marketing has become somewhat controversial in the modern age, with many telemarketers using aggressive sales tactics. The U.S. federal government has passed strict laws governing the use of telemarketing to combat some of these techniques.7Group Mumbai is concerned about the protection of environment, our firm initiated a corporate social Program Called Seven Teaching & Oxygen Plantation (STOP).

DIGITAL MARKETING

Digital marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online. From the website itself to a business's online branding assets -- digital advertising, email marketing, online brochures, and beyond -- there's a spectrum of tactics that fall under the umbrella of "digital marketing." Seven Group India is one of the top Executive Firm in Mumbai, Navi Mumbai & Thane who provides services in the field of HR, Education, IT, Digital & Legal.

Here's a quick rundown of some of the most common digital marketing tactics and the channels involved in each one.

Search Engine Optimization (SEO)

This is the process of optimizing your website to "rank" higher in search engine results pages, thereby increasing the amount of organic (or free) traffic your website receives. The channels that benefit from SEO include:

Websites.

Blogs.

Infographics.

Content Marketing

This term denotes the creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, and customers. The channels that can play a part in your content marketing strategy include:

Blog posts.
E-books and whitepapers.
Infographics.
Online brochures and look books.

Social Media Marketing

This practice promotes your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. The channels you can use in social media marketing include:

Pay-Per-Click (PPC)

PPC is a method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords, which allows us to pay for top slots on Google's search engine results pages at a price "per click" of the links our place. Other channels where we can use PPC include:

Paid ads on Facebook.
Promoted Tweets on Twitter.
Sponsored Messages on LinkedIn.

Affiliate Marketing

This is a type of performance-based advertising where you receive commission for promoting someone else's products or services on your website. Affiliate marketing channels include:

Hosting video ads through the YouTube Partner Program.
Posting affiliate links from your social media accounts.

Native Advertising

Native advertising refers to advertisements that are primarily content-led and featured on a platform alongside other, non-paid content. Buzz Feed-sponsored posts are a good example, but many people also consider social media advertising to be "native" Facebook advertising and Instagram advertising, for example.

Marketing Automation

Marketing automation refers to the software that serves to automate your basic marketing operations. Many marketing departments can automate repetitive tasks they would otherwise do manually, such as:

Email newsletters.
Social media post scheduling.
Contact list updating.
Lead-nurturing workflows.
Campaign tracking and reporting.

Email Marketing

Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people toward the business's website. The types of emails you might send in an email marketing campaign include:

Blog subscription newsletters.
Follow-up emails to website visitors who downloaded something.
Customer welcome emails.
Holiday promotions to loyalty program members.
Tips or similar series emails for customer nurturing.

Online PR

Online PR is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. It's much like traditional PR, but in the online space. The channels we can use to maximize our PR efforts include:

Reporter outreach via social media.
Engaging online reviews of our company.
Engaging comments on our personal website or blog.

Inbound Marketing

Inbound marketing refers to the "full-funnel" approach to attracting, engaging, and delighting customers using online content. We can use every digital marketing tactic listed above throughout an inbound marketing strategy. Seven Group Mumbai has dedicated team to work on all our services efficiently and satisfies our clients through our service.

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Digital Marketing vs. Traditional Marketing

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