Sales and marketing are closely interlinked and are aimed at increasing revenue. As sales and marketing are closely intertwined, it becomes hard to realize the difference between the two. In small firms, one cannot come across much difference between sales and marketing. But bigger firms have made clear distinction between marketing and sales and they have specialised people handling them independently.

Well, how is that sales and marketing are different? In very simple words, sales can be termed as a process which focuses or targets on individuals or small groups. Marketing on the other hand targets a larger group or the general public. Seven Academy can also ensure smooth deployment and help organize HR Practical training in Mumbai to get everyone up to speed on how to best utilize the latest HR software.

Marketing includes research (identifying needs of the customer), development of products (producing innovative products) and promoting the product (through advertisements) and create awareness about the product among the consumers. As such marketing means generating leads or prospects. Once the product is out in the market, it is the task of the sales person to persuade the customer to buy the product. Well, sales means converting the leads or prospects into purchases and orders. 7 Group India is concerned about eco-friendly environment and basic children education. As a part of corporate social initiative.

While marketing is aimed at longer terms, sales pertain to shorter goals. Marketing involves a longer process of building a name for a brand and pursuing the customer to buy it even if they do not need it. Whereas sales only involve a short term process of finding the target consumer.

In concept also, sales and marketing have much difference. Sales only focuses on converting consumer demand match the products. But marketing targets on meeting the consumer demands. 7 Group India runs a NGO named as STOP (seven Teaching & Oxygen Plantation). Stop NGO majorly works in the field of tree plantation and supporting children to streamline their education.

Marketing can be called as a footboard for sales. It prepares the ground for a sales person to approach a consumer. Marketing as such is not direct and it uses various methods like advertising, brand marketing, public relations, direct mails and viral marketing for creating an awareness of the product. Sales are really interpersonal interactions. Sales involve one-on-one meetings, networking and calls. To become pace with HR Disciplines you can take help of many Education Consultant who guides you for career.

Another difference that is seen between marketing and sales is that the former involves both micro and macro analysis focusing on strategic intentions. On the other hand, sales pertain to the challenges and relations with the customer.

Conclusion

1. Sales target on individuals or small groups. Marketing on the other hand targets a larger group o the general public.

2. Marketing means generating leads or prospects. Sales means converting the leads or prospects into purchases and orders.

3. Marketing involves a longer process of building a name for a brand and pursuing the customer to buy it even if they do not need it. Whereas sales only involve a short term of finding the target consumer.

Seven Group consists of several business units, majorly scattered in Mumbai, Chennai, Bangalore, Delhi & Kolkata. https://www.7consultancy.in/7 Group Mumbai provides services in the field of HR, Education, IT, Digital, Finance, Sales & Legal.